Change from the “Dreaded Salesperson” to a trusted advisor in a matter of minutes

If you begin to approach your potential customers as someone who is really willing to help versus someone who is just trying to close a sale, you might actually be able to close a sale. Do not use any scripts, but actually try to speak with customers and let them know that you genuinely want to help. Ask them what they need specifically, and be prepared to prove to them that your product can make their lives a lot more easier. Be patient and let the buyer do most of the talking. The more they talk, the better prepared you will be to close the sale. If you approach buyers in this manner, they will begin to feel more comfortable with you. And everyone knows that people prefer to buy from people they feel comfortable with.

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30 September 2009 | Business

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