Relevant linking
Relevant linking is a derivative of reciprocal linking in which a site linked to another site contains only content compatible and relevant to the linked site. Relevant linking has become increasingly important because most major search engines stress that in Google’s words “quantity, quality, and relevance of links count towards your rating.”. The engines’ insistence on reciprocal links being relevant developed because many of the methods described below free-for-all linking, link doping, incestuous linking, overlinking, multi-way linking and other schemes were designed to unethically “fool” search-engines into awarding undeservedly high page ranks and/or return positions to sites engaged in search-engine spamming.
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